Rapha Pro Team AW24: The Anatomy of Success. Inspired by the words and life’s work of Dr. Marco Pierfederici, trainer to the legendary Eddy Merckx, we are guided on a rider's journey through the harsh winter conditions in the Southern Alps of Aotearoa, New Zealand.

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Tom Gould is an award-winning
Director & Photographer
from Aotearoa, New Zealand.

Gould’s work has been published and exhibited globally at institutions including MoMA, ICA, and the British Film Institute.